July 26, 2011
Gone are the days when the businesses were confined to a physical office space or behind the desk. Technology has ushered us from an era of desk based workplace to an era of increased mobility. From the web to the mobile, the rapidly growing transformational mobile technologies have enabled businesses to work from beyond their existing brick-and-mortar boundaries.
According to Gartner, more than 50% of work-force communicates on their mobile phones. In fact, Government Technology predicts that the number of employees using mobile phones for work purposes will nearly double between 2009 and 2014.
Today, more and more businesses are using mobile phones to access emails on the go, connecting with people on the social networking sites and using a variety of mobile applications that not only enhance their business relationships but also help them improve their productivity multi-fold.
Owing to the obvious benefits of adopting mobile technology in workplace, companies are increasingly showing enthusiasm in developing their own mobility strategy – using mobile technology the right way, the way it can benefit their businesses the most.
A well-defined mobility strategy can help you in creating a roadmap on how to integrate modern age mobility market into the business’ marketing and distribution network. It can also enable you to build a mobile presence, the type and extent of which depends on the type of industry your business belongs to.
In order to deploy an effective mobility strategy, businesses need to understand what all they can actually do to make the most of the mobile technology. Business need do the following
- Location based Ad Campaigns: Creating custom advertisements and campaigns for mobile devices can greatly enhance your mobility strategy and customer reach. Create shorter and faster ads for mobile devices which are easier to view while on the go and deliver the point in an effective way.
- Mobile Applications: Today, from finding the nearest store of a retail chain to getting flight tickets, there is an app for everything. Developing a mobile app for your business can complement your customer service and also help your users to learn about your products and services better.
- Mobile Websites: Creating mobile friendly websites help users access your website easily and quickly. Mobile websites have the same domain name as a normal website, but the server automatically redirects users to them after detecting that the search query is coming from a Smartphone.
- Mobile Coupons: Deliver coupons through mobile phones to increase sales and create awareness about your company. This strategy is most suited for retail sector, but can be extended to business to business and professional services sector also. Mobile coupons remove the need for cutting and carrying coupons to avail discounts and hence are more likely to get due attention in today’s fast paced world. You can either create a custom domain for your coupons or ask customers to “sign-up” to get latest deals and discounts or use third party discount sites for this.
A strong mobility strategy is the need of the hour for almost every business.
If you want to promote your business effectively, it is time you update your mobility strategy or you risk being left behind!
