Today is a proud day for us at NewGenApps. We have done it again. An app developed by us in the role of development partners has been declared as one of the top 5 Education apps for 2011 by Apple.

The ‘letterlegger’ app developed by NewGenApps won the App Store Rewind 2011 award and was featured on the Dutch app store main page. The App has also been a Top 10 Educational app for more than a year now.

We are proud of this achievement and this is a testament to our

• Tremendous iOS and mobile app development expertise built over the course of developing more than 750 apps
• Laser sharp Client Focus
• Superior app development processes, and superior mobile apps quality assurance processes
• Focus on recruiting the best people

Image via Wikipedia

Hi Team

Yesterday was a sad day. We woke up in India on Dushera to hear that Steve Jobs had passed away. I have been in a state of shock and disbelief. My mind has been numb, as I could not accept the fact, that the man I have idolized since my childhood was no more.

Steve Jobs was the greatest Entrepreneur, Visionary and CEO of our times. He created Apple and all the products which changed the world for the better. We at NewGenApps owe it all to Steve. If it were not for Steve, and his products, we would not have been able to build this company. All our success is because of this visionary who walked this earth.

Steve Jobs has been hailed for many qualities. But the ones I admired most was his belief in his vision and supreme determination. Here was a man who created one of the most successful technology companies my his mid twenties, and was thrown out of his own company when he was 30. Twelve years later he came back to Apple and against all odds, he went on to make it the biggest company in the world.

People doubted his vision, ridiculed him, but he always had a belief in his vision to change the world, and through sheer determination did it.

Probably the greatest reward for an entrepreneur is when their vision is realized, when people start seeing and believing in what the entrepreneur saw all along. It is fitting, that Steve Jobs left us, after realizing his vision, when we all could just gaze in awe as to what the master had accomplished, we could finally see what he had known all along, when all critics fell silent , ashamed at the smallness of their actions.

Steve Jobs was a master of timing,even in death, he left a day after the iPhone 4S was released. He left at the top and thats how it should be.

Steve, the NewGenApps Team and I are forever grateful to you. Your’s was a life worth living.May your soul rest in peace. I am pretty sure you are already working with God to design a better afterlife for all of us.

Thanks

Anurag Rastogi

CEO NewGenApps

Gone are the days when the businesses were confined to a physical office space or behind the desk. Technology has ushered us from an era of desk based workplace to an era of increased mobility. From the web to the mobile, the rapidly growing transformational mobile technologies have enabled businesses to work from beyond their existing brick-and-mortar boundaries.

According to Gartner, more than 50% of work-force communicates on their mobile phones. In fact, Government Technology predicts that the number of employees using mobile phones for work purposes will nearly double between 2009 and 2014.

Today, more and more businesses are using mobile phones to access emails on the go, connecting with people on the social networking sites and using a variety of mobile applications that not only enhance their business relationships but also help them improve their productivity multi-fold.

Owing to the obvious benefits of adopting mobile technology in workplace, companies are increasingly showing enthusiasm in developing their own mobility strategy – using mobile technology the right way, the way it can benefit their businesses the most.

A well-defined mobility strategy can help you in creating a roadmap on how to integrate modern age mobility market into the business’ marketing and distribution network. It can also enable you to build a mobile presence, the type and extent of which depends on the type of industry your business belongs to.

In order to deploy an effective mobility strategy, businesses need to understand what all they can actually do to make the most of the mobile technology. Business need do the following

• Location based Ad Campaigns: Creating custom advertisements and campaigns for mobile devices can greatly enhance your mobility strategy and customer reach. Create shorter and faster ads for mobile devices which are easier to view while on the go and deliver the point in an effective way.
• Mobile Applications: Today, from finding the nearest store of a retail chain to getting flight tickets, there is an app for everything. Developing a mobile app for your business can complement your customer service and also help your users to learn about your products and services better.
• Mobile Websites: Creating mobile friendly websites help users access your website easily and quickly. Mobile websites have the same domain name as a normal website, but the server automatically redirects users to them after detecting that the search query is coming from a Smartphone.
• Mobile Coupons: Deliver coupons through mobile phones to increase sales and create awareness about your company. This strategy is most suited for retail sector, but can be extended to business to business and professional services sector also. Mobile coupons remove the need for cutting and carrying coupons to avail discounts and hence are more likely to get due attention in today’s fast paced world. You can either create a custom domain for your coupons or ask customers to “sign-up” to get latest deals and discounts or use third party discount sites for this.

A strong mobility strategy is the need of the hour for almost every business.
If you want to promote your business effectively, it is time you update your mobility strategy or you risk being left behind!

Google has updated its Google Apps Dashboard providing for greater control over users and services.

The new dashboard allows users to be segmented into organizational units

The application set is now activated at a user level, meaning that users can now selectively be provided access to the various apps

Administrators can now manage multiple users from multiple domains within the same control panel

These new features address the long pending needs of Enterprise Customers and should result in greater flexibility for enterprises and hence greater adoption

The new Google Apps Dashboard changes

Microsoft today is launching the Windows 7 phone. Looks really good, the UI is refreshing.The smartphone wars are hotting up. Live feed via Engagdet

Google CEO Eric Schmidt video on magic potential of the Mobile+Cloud, via TechCrunch

Well Well Well, we really don’t know what is happening. Apple had announced during its WWDC that iPhone 3GS would be launched in India in August. This was way back in June. It is already mid October and still no signs of iPhone 3GS in India

What are Apple, Airtel and Vodafone thinking? The delay might be due to an unlocking issue

After having botched the iPhone 3G in India, the delay in introducing the iPhone 3GS is simply inexcusable

iPhone 3G 8GB is available in the US market for just USD 99 with contract. This undercuts the Palm Pre by USD 100. This is compelling.

Great news from Apple WWDC today

1. Launch of iPhone 3GS
2. Launch of iPhone OS 3.0 announced
3. Launch of OS X Snow Leopard announced
4. Macbook upgrades. Whole aluminum unibody Macbooks rechristened Macbook Pro. Much cheaper!

The world is waiting for the Palm Pre to be launched today. We have been working on many apps for the Palm Pre and think it is a worthy competitor to the iPhone. More updates soon.