Augmented reality and virtual reality are the among the trendiest technologies today. With new use cases and innovations emerging rapidly, it is hard to deny their penetration into the consumer’s life. Recent innovations like the launch of ARKit and ARCore, Microsoft Hololens, Google Daydream View etc. suggest that the technology soon will become mainstream.
Many people, except for the tech enthusiasts, are confused between augmented and virtual reality. With every business using AR and VR for branding, people are bound to get confused between the two. While you don’t need to identify each with the proper name just to use them but a basic understanding keeps you updated with the world. In this blog, we will explain the difference between augmented and virtual reality and help you better understand the two.
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Augmented reality (AR) is the augmentation of the real world objects by superimposition of virtual images. If that was too much then there is a simpler explanation - we experience AR when virtual objects are placed in the existing real environment. For instance, seeing a cup on your table through your phone camera when it is actually not there. PokemonGO, in fact, is the best example of augmented reality in action.
Augmented reality essentially takes input from the real world using a camera device whether it is from phone, glasses, tablet, laptop or TV. On the image received it deploys the virtual objects using marker technology. Depending upon the level of AR these objects may or may not react to the actions of the user like movement, gestures etc.
Read More: A complete guide on how does augmented reality works
Virtual reality (VR) is the creation of a completely virtual environment that cuts all (at least visual) interaction of the user with the real world. You can experience virtual reality simply by putting on a VR headset like Google Cardboard. This will allow you to experience a completely different world by changing with reality with that of a computer generated graphics like Jurassic World or Future City.
Virtual reality uses a headset as the primary hardware to render digital images. These headsets contain a screen and two lenses (one for each eye). These lenses are slightly tilted and adjust according to the eye to give the image a 3d effect. Along with this, there are other elements like GPU, eye and head tracking etc. that complete the VR experience.
Read More: A handbook on how virtual reality works
Here are some key differences between AR and VR, these will help you better understand them individually:
Read More: 5 Toolkits used for Augmented Reality Development
Mixed reality is quite similar to augmented reality as it allows us to interact with virtual objects in the real-world environment. While you might find many people defending them as different techs (which they somewhat are) it is safe to say that can be used interchangeably. Both are very similar and in future, they will merge. Long story short, no need to bother about it.
360-degree view is a camera recorded view of a place in a 360-degree graphic. If this view is presented via a VR headset then it can be called virtual reality. On the other hand, if you see it on your mobile as an image then that won’t be classified as AR or VR.
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Though people constantly debate on the scope and potential of these tech we would like to remain neutral here. Both these technologies are very compelling and have distinct uses and advantages. We would say that they would both evolve and hence aren’t competing but complementing technology.
If you have an AR or VR related project then feel free to contact us. With over 10 years of experience in the mobile technologies, we have developed deep expertise in this domain. Contact us today for a consultation or POC.