Most Apps Get REJECTED Because Of
- Poor app quality
- Non-conformance to new regulations (lack of awareness)
- Not enough value proposition for the end user
- Not enough use of iOS SDK to make it eligible for being released as native
App Quality
- User interface MUST be acceptable
- No crashes - check on all OS versions and devices which your app supports
- Features advertised must actually work - no discrepancies
- Releasing an app just to get user feedback? Don’t - beta versions, demos are not welcome
- Don’t mislead users - no hidden features or gathering user data without permission
App Content
- Do not infringe trademarks or copyrights
- No defamatory content against people, groups, religions
- Don’t have objectionable or crude content
- If its music/video/book, don’t release as an app
- Using in-app purchase for unlocking any content used outside the app will result in rejection
- Using any mechanism other than in-app purchase to unlock content used in apps will result in rejection
- Users must not be charged to use in-built features like camera, accelerometer or for receiving notifications
User Interface
- UI must comply with Apple Human Interface Guidelines
- App must not look similar to Apple apps
- Apps must not simulate dashboards/multi-widget experiences
User Data
- Do not get user details (email etc) unless absolutely needed for app’s functioning
- User MUST be given an option to skip registration if app’s core features do not require it
- User privacy is of utmost importance - don’t share anything without their permission
Common Mistakes
- Your app should not store user-generated content (which can be easily recreated) to iCloud
- Starting 1st May, 2013, apps must support iPhone 5 resolution (no letter-boxing)
- Apps targeting children MUST ask for a simple verification when taking them outside the app (to ensure the parent initiated it)
- Apps must conform to local laws when releasing apps
- Apps collecting donations for recognized charities MUST be free
- Push notifications must not be used for advertising/promotions