Chatbots offers a huge opportunity for companies to automate personalize conversations with customers which will increase engagement and improve satisfaction, while also increasing revenue. From online travel agencies through to hotels, the travel industry is seeing a wave of companies innovating with bots to gain an early edge in what will become a standard communication channel. Chatbots can be a game changer for the travel industry as they are beneficial to both; the traveler and the company as it helps to both the parties to simplify the travel agreements.
A chatbot is a computer program that uses artificial intelligence and machine learning to do a human-like conversation with people using chatbots over the internet. In order to understand the human language, chatbots depend on a natural language processing. Chatbots have shown tremendous growth and market potential in the travel industry from the past few years. Not only in the travel industry, chatbots are also contributing to the growth in hospitality, retail food industry etc. chatbots act as a personal assistant that responds to your inquiries on a specific topic in a real-time manner.
Information need of travelers is constantly increasing day by day. Chatbots are designed to help and fulfill the needs and requirements of travelers. Nowadays, consumers are using messaging apps as compared to other networks. Chatbots engage the customers by giving information to them like they are having a conversation with a human being. Chatbots messenger apps are fast extending to travel industry and unroll a new interface of customer interaction and simplify the task for the users.
Travel chatbots are enhancing customer travel experience as chatbot guides them for each and every aspect related to travel from booking to general travel advice.
Skyscanner: It is a travel chatbot that will guide and answer all your queries related to travel. All you need to do is, just simply tell the chatbot where you want to go, from where you are flying and the date of your travel. If you are planning to go somewhere but you are not sure about the place, you can simply type anywhere and the Skyscanner will give you some suggestions and then you can choose one for you.
Then Skyscanner will provide you a list of flight from various airlines with price list. You just need to click on “view details” option to check the flight details and it will take you to the website from where you can book your flight.
Kayak: It is a messenger travel chatbot with some added features. It provides a wide range of tasks to travelers. Not only for flights but you can also find hotels, general travel advice, rental cars etc. for your trip. If you have decided your budget, then you just need to ask the messenger chatbot that where you can go with a certain price then the bot will provide you a list of recommendations. It will also update you the real-time changes such as delay in flights, check in details etc.
Expedia.com: It is an online travel agency used for booking tickets, car rentals, hotel reservations etc. A traveler using this app simply needs to open the Facebook messenger and tell a little bit about your travel plan to the messenger bot. When it gets enough information, you will have the list of the five most popular hotels of that particular place in front of you. By clicking on the hotels suggested, you will be redirected to Expedia's website and you can book directly from there.
Most of the customer visit to various travel sites to plan their trips. They need to go through a huge pile of content to choose the best travel plan for them. What if they use chatbots instead of searching different websites? Well, it's a good idea. By using chatbot, they can get entire information at a single messenger bot and they will experience a personalized solution for their queries. So, let’s check out the benefits of chatbot in travel.
Better customer service: chatbots deliver a seamless customer service to its users by communicating with them and providing solutions to their immediate problems whenever required. Travelers always require and expect customer support services irrespective of their time zone especially, during international travels. Chatbots provide 24x7 customer service support to the users to fulfill their needs and provide an improved level of customer service.
Improved engagement: Travel chatbots ensure maximum engagement of customer and even more engaging than human assistance as there is no time limit for conversation. A travel chatbot solves the queries of a user, give a recommendation on what to do and what not to do, initiate transactions etc. and hence improve customer engagement with the travel brand.
More revenue opportunities: Chatbots have the ability to convert a potential customer into a paid customer in just a few minutes. You can add offers, coupons and payment gateways to your chatbot to make it more engaging and attractive. All such things will increase possibilities of conversion and growth in revenue with travel chatbots.
Cost effective: Chatbot development for the travel industry is highly cost-effective. As we have talked about that a chatbot provide 24x7 customer support to its user, therefore you don't need to hire or outsource customer care centers to give customer support services to your clients. If you are a new travel startup, you can directly move to chatbot development and skip app development to save your money. Machine learning and artificial intelligence are enough to give a solution to complex issues.
Time-saving: Travel chatbots handle routine query of the customer and thus save the time of customer service representatives. It will lead them to focus on other managerial activities.
Access to data: Chatbots collect the data by recording their communication with the users and give insight into customer experience. This help the companies to get customer reviews and using insight generated from chatbots companies send marketing messages to their clients. Customers will also have access to chat history so that they can see the chat and refer the query any time.
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