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Attribution modeling is the method of analyzing the impact of marketing initiatives on conversions. In attribution modeling, customer's data is analyzed to estimate the role of different marketing channels in bringing revenue. Today marketers...
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Customer experience has become the new battleground for business. With businesses and customers both moving online, the competition has become...
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There is no doubt in the buzz big data has generated in the business. Big data analytics has revolutionized the decision making and changed...
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As we close out on 2017 and head into 2018, the millennial generation, or Generation Y, as they are called, have become the largest section of...
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Big data has revolutionized business all around the world. Food and beverages industry, in particular, can largely benefit from big data. Be it,...
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Retailers often face difficulties in optimizing their pricing for different seasons. In the peak season, they need to determine the opening price and...
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Location-based marketing is taking personalized marketing to the next level. Whether it is about delivering a personalized message to people near...
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Retailers struggle to provide a personalized experience to each of their customers. On one hand, there are rising customer expectations with every...
