2 min read
Big Data (7)
3 min read
5 Uses of Business Intelligence to Make Sense out of Big Data
What Is Business Intelligence (BI)?
5 min read
What is Cognitive Computing? 5 Ways to Make Your Business More Intelligent
We have always tried to make computers faster and smarter than the previously were. From tabulation in the 1900s to programmatic computing in 1950s...
3 min read
Market Mix Modelling: The Science of Predicting Sales from Marketing
In the days of traditional marketing, the marketers knew how their efforts accounted for sales. But this is not the case anymore. With so many...
3 min read
What is Tableau: Overview, Application & Differentiation from Excel
Tableau is a data visualization software that is used for data science and business intelligence. Tableau can create a wide range of different...
4 min read
What is a Recommendation Engine and How it Enables Personalization?
A recommendation engine (or system) is an algorithm that analyzes the user behavior to suggest items which they are likely to prefer. A...
4 min read
Attribution Modeling: Bring the Power of Big Data into Marketing
Attribution modeling is the method of analyzing the impact of marketing initiatives on conversions. In attribution modeling, customer's data is...
4 min read
5 Ways: How Big Data, AI and ML can Improve Customer Experience?
Customer experience has become the new battleground for business. With businesses and customers both moving online, the competition has become...
4 min read
Bringing Analytics in Design: 7 Novel Ways of Using Big Data in Fashion
There is no doubt in the buzz big data has generated in the business. Big data analytics has revolutionized the decision making and changed...