4 min read
Digital Marketing (4)
3 min read
5 Practical Uses of Big Data in Marketing and Sales
Big data analysis is a powerful tool at the disposal of marketers. With the technology advancing rapidly, it has become a powerful tool for sales and...
4 min read
8 Top-Notch Ways to Nurture Leads for Highest Conversion
A research from Marketo suggests that 96% of website visitors aren’t ready to buy (yet). This seems kind of obvious as it is too much to ask from...
3 min read
Top 7 Ways to Find B2B leads that Generate Revenue
Lead generation is a critical aspect of sales and marketing. Quality leads form the basis for generating revenues. In fact, 63% marketers consider...
2 min read
Why Outbound Marketing is Still Relevant in the World of Inbound?
Inbound marketing is the new buzzword in town. It has become so trending that many executives have started to believe that outbound is dead. Inbound...
3 min read
Market Mix Modelling: The Science of Predicting Sales from Marketing
In the days of traditional marketing, the marketers knew how their efforts accounted for sales. But this is not the case anymore. With so many...
4 min read
Attribution Modeling: Bring the Power of Big Data into Marketing
Attribution modeling is the method of analyzing the impact of marketing initiatives on conversions. In attribution modeling, customer's data is...
3 min read
5 Benefits of Geofencing in Location Based Marketing
Location-based marketing is taking personalized marketing to the next level. Whether it is about delivering a personalized message to people near...
4 min read
5 Uncommon Ways of Using Big Data in Retail
Big data has revolutionized retail industry like never before. If you have ever tried online shopping then you are already aware of the way...