4 min read
After having featured a bucketload of technology amalgamations for healthcare, finance, automotive, e-Commerce among various others, let us now highlight how the new generation is inclining towards the benefit of technologies in travel. Travel is one thing that can be as simple or as complicated, depending on the interface it’s planned around. But who would want to ruin or maybe disturb a holiday with the basic complications it comes with?
Looking back at the trends that have been ruling over the Travel & Tourism industry, not much technology has ever been a part of it. But striking that notion off now is the era where travel could be one of the most benefitted industries of all! Ranging from Virtual Reality to Predictive Analysis, to Artificial Intelligence, to Big Data, its all in the game now and the amount of ease and success it comes with is compelling! Technology has now automated ways in which you can elevate your success, provide just the right user experience, stay ahead of competitors, track down user trends and demands, and most importantly put in an automated bot at your service.
Before we head onto the details of the changing aura, why don’t you connect with Alison for your next beach holiday?
Major Transformations
Researching destinations, fixing on the budget, making payments and then organizing the itinerary accordingly is what is bygone. The smarter way here is keeping a track of all the requirements and simultaneously analyzing interests and designing a solution around it that’s mostly automated and simplified as compared to the manual routine of tasks.
Some of the major tech influencers around the travel and tourism industry that have been taking the lead and driving intelligent innovations have been discussed in detail below.
Should you want a brief of this blog, refer to our Ebook featuring the major travel tech.
1. BIG DATA
With big goals comes big data and even bigger technologies that go about the process of it. Challenging the baggage of travel, Big Data has modified ways across understandings, from the way you book a ticket to the experience you have upon reaching the destination- Big Data has its say in precisely every possible aspect and is also rapidly on a high.
Quote the right price: Sorting a result based on the pricing of it is the most common filter that’s used for any product buying on any platform, device or demography. And when it comes to travel, before even looking out for a destination, budget is the only thing planned beforehand. This travel technology simplifies this process of finding out the right price for your product that the user is looking for. It also helps in keeping up with what the competitors offer, in a way that you can still offer a better price and stay ahead of the league.
User testimonials: There was a time when an on-the-spot photograph would serve as the memory of a travel. Whereas now is the time when users actually draft out their experience in every format possible for others to refer and also for their personal record. In the age of social media and the ever-increasing amount of reviews, check-ins, photographs, GoPro’s, recommendations, and various other mediums, users have taken the forefront here and have also become more powerful and effective in influencing other would-be users. A first-hand user experience in real-time is what is being preferred to judge the viability of a product. Tools linked to Big Data and the analytics that comes with it allow you to gather and sort all of this information at one place and subsequently align it for drafting out a well-in-place strategy.
Big Data is a Big change: The amount of competition travel industry is facing currently is astronomical! It’s at an all-time high with airlines, agents and even hotels at a cut-throat. The only strategy that works here is how you record, measure and iterate the data in a way that best suits your business model. Big data has made possible a frictionless and personalized customer experience, identifying user touchpoints, and all of this definitely with a lower price associated with it. Well, do you see how Big Data can help reduce overheads for your business?
2. PREDICTIVE ANALYSIS
Predict and Win is probably the most commonly used contest offers in the travel and tourism sector. If it clicks with your potential customers, it translates to a higher benefit to your business. Its that simple!
To elaborate, predictive analysis strongly supports the notion of a targeted audience. Using big data to compile data specific to your business, analyzing each aspect helps you draft or modify policies. The other aspect is studying and making use of it to predict the future prospects and their possible areas of interest. Rather than running a contest around Thailand, let’s say, why not do the contest on Bali, if that’s what users are looking for, considering all the aspects that helps in the decision-making process.
The predictive analysis tools help travel agents, travel companies, and even airlines leverage their business potential and streamline the process of conversion by reaching out to the right people at the right time.
3. ARTIFICIAL INTELLIGENCE
A travel bot that can guide you through the process of making bookings followed by hotel and destination recommendations based on your choice is the new change that’s happening in the travel industry. An intelligent virtual assistant sorting out the entire process is so much easier and definitely a lot more fun, powered by smart interactions. Though bots coupled with machine learning and predictive analysis are far more beneficial, the differential factor is that the company should know how to make the most of this disruptive technology.
Comparing air fares, deciding on a destination, looking for accommodation, and also planning your itinerary are some of the simpler tasks that bots have taken over already. Expedia is one major travel website doing it already and this automation has definitely helped the company gain so much out of the assistance.
4. VIRTUAL REALITY
Wait. You already know about this technology right? The pace that virtual reality has acquired in no time speaks for itself. Who wouldn’t want to experience reality before actually experiencing it? And what better industry than travel to implement this interface for deeper insights.
VR has swiftly surpassed a traveler’s journey with various ranges of virtual tours and accessories that help them feel that way. Promoting the user experience and making it more realistic, it’s interesting to record the consumer reactions here.
Taking a step forward, Augmented Reality(AR) and Mixed Reality(MR) are at the forefront too. These technologies help consumers give a sneak peek of what lies ahead. And it undoubtedly attracts more business for companies using this technology to leverage these technologies in promoting and spreading their message across in a trendy way!
CONCLUSION
Clearly, the tremendous benefits that come along way with the correct use of technology for the travel industry are majorly focused on new gen technologies that have unveiled various unexplored horizons for both the consumer and the company. This Internet of things(IoT) era is no more futuristic, but is the present for the travel hub!
Sounds interesting? Let our experts help you make use of these diruptive technologies.
