Essential features for eCommerce portal development

Also identified as Electronic Commerce or Internet Commerce, eCommerce refers to buying, selling, or making a transaction using the internet platform. Additionally, it includes the transfer of money, files, and data to execute the plans. In general, eCommerce is extensively used to sell products and services online. But to sell the products and carry out the process effectively, a company needs to have a reliable and robust eCommerce website portal.

Now you must be thinking what eCommerce Website Portal Development is? Well, in layman’s words, eCommerce Portal Development includes developing a website and a robust web platform via which the company can sell the products online all over the world. For sustainable business growth and success, eCommerce portal plays a key role. Moreover, the portal needs to provide a high level of performance as well as scalability to the users and buyers. Companies need to develop a robust platform to carry out a flawless eCommerce process for itself. Generally speaking, the web has reached to every user nowadays. This has changed the world completely.

Many businesses are going digital these days to achieve a special place in the industry. So, millions of eCommerce portals are developed by the development experts. These eCommerce portals are user-friendly and have easy navigation, so a user or buyer enjoys to shop more and more. Now lets elaborate the essential features related to the eCommerce portal development:

1. Content Management capabilities

When a company takes into the eCommerce portal development into consideration, content management plays a vital role. In order to get a good ranking of the website and also to attract customers, content must be unique and interesting at the same time. Content Management helps to effectively design the materials as well as develop the perfect content. Additionally, companies can put perfect and complete content of the products, solutions, and services, respectively. This entire content helps a buyer to arrive at a purchase decision.

2. Organize product catalogues

There are innumerable eCommerce website portals available out there who have numerous products listed on their websites and web portals. Sometimes, it is difficult for customers to find the exact product as per their demand and needs. So, it is extremely important to find out an effective way to list down the products uniquely that looks appealing to the users. Companies must arrange the products and services into logical categories as well as subcategories that definitely makes it easier for the customers to go through the website. Also, they can easily select the best products as per their demands and needs. As per the research and studies, it is found that users and customers can be overwhelmed by the list. The companies and MNCs who are undertaking processes to develop an eCommerce website must ensure to keep the product list organized.

3. Multiple payment modes

eCommerce website portals must keep all the information complete and up to date. Payment Gateway plays a significant role here. A company must ensure to keep different payment gateway options for their customers. This is because not every person has a credit card or virtual payment option facility. So, for their convenience, it is important to include internet banking, Paytm, Google Pay, cash on delivery, and lots more payment options. With this, whichever options are suitable will be opted by the customer to make payment. Moreover, it helps a company to build trust as well as a strong relationship with the customer.

4. Reporting tools

When it comes to building and developing the eCommerce website, reporting tools, and other elements play a major role. It should have an interactive dashboard with statistics, numbers, charts, and other elements. Moreover, the dashboard must include store sales volume order, new customers and existing customers list, top-selling products and solutions, brands, and lots more. 

5. Wishlist management

The eCommerce Websites that are not using the wishlist management on their websites, unfortunately, faces challenges to generate the revenue. When we take into consideration the user and buyers, they are always looking for something unique and personalized thing from the company. So, why not add something personalized and stylish thing to attract them more? Hence, companies have started adopting a wishlist on the website that includes fashion, holiday gifts, groceries, books, and lots more. There is nothing better than the customers having a choice to bookmark their special items. The wishlist creates an opportunity to share company information with new and unique buyers. More visitors, there are more chances to increase the productivity of the company.

6. User policies

Companies must ensure to make privacy policies and keep the same at a prominent place. Additionally, link the same with the other pages of the website like home, products pages, checkout pages, and lots more. This is usually performed to safeguard and relieve the customers who are frightened of providing personal and sensitive details like credit card number, address, mobile number, etc. This comforts a customer to purchase online anything they want. Security performs a major role when it comes to buying online or developing eCommerce website development. 

7. Blogging

We have previously discussed that content management plays a key role when it comes to eCommerce Portal Development. So, here it includes product listicles, description of the company, and information about the products and lots more. There is something called a blog or articles on the website. These blogs sections play an important role. When a site has an integrated blog or articles section, a company is allowing customers to welcome their website via keywords. Additionally, these blogs give them information completely about the product and services. Also, they get to know the latest trends, updates, industrial development, and lots more. 

8. Email marketing

Have you ever tried sending a few attractive emails to your customers and prospects? If not, you can surely try out this method to attract customers on a large extent. There are many readymade templates available to make unique and customized email templates. You can also try out to set a campaign of every week or 15 days to intimate the customers about the products and solutions and respective offers, bonus, and offers. In this way, customers can feel connected with the company, and they can also trust the company deeply. This is an excellent way to grow your eCommerce website sale and popularity, respectively.

API (Application Interface Program) based eCommerce website portals, and web applications can be developed effectively. These are used extensively to digitalize the business process and generate efficiency, authenticity, a profitable and lucrative marketplace for users and customers. Moreover, eCommerce website portals are surely adapting well with ERP, Logistics, CRM (Customer Relationship Management), PIM(Product Information Management) systems, etc. They help to streamline every operation of the business. Now we will look out the tips to effectively manage the eCommerce Website Portal.

1. Centralized inventory management

Nowadays, it is not important how many products does a company carry or how much budget does it have. The crucial thing is that it should have software to manage the inventory and other products effectively. According to the technical studies and reports, it was shown that almost 87% of the companies are randomly using a warehouse management system. As the business faces growth and development, it is essential to manage the eCommerce inventory effectively in real-time. Likewise, there are many options available to carry out free as well as paid options that suit well.

2. Accurate forecasts

If a company manages an eCommerce website portal for the products and solutions, it is important to take care of the procedure and sales of the products. The company must have an idea to effectively manage the eCommerce inventory and arrive at an accurate forecast.

3. Dedicated IT department

To scrutinize the process of sales and inventory computation, the company is responsible for having a separate department to take care of all the eCommerce website portal things. It may include developing, designing, sales, ad running, or customer service. Everything under the expert department’s control can do wonders for the company as well as the customers.

4. Drop-shipping (direct delivery)

As per the studies, it is noticed that by the year 2021, worldwide eCommerce sales are estimated to reach almost 4.5 trillion dollars. This can be bad news for the package and shipping departments. So, small companies are rather preferring dropshipping supplier to enhance small business inventories and products.

There are also many more tasks available to be fulfilled when it comes to eCommerce portal development. In order to create the portal, there are a lot of challenges and tricky tasks involved. But we hope that all these features, tips and the whole information will help and assist you thoroughly to manage your business, operations, and eCommerce website portals effectively. In order to earn goodwill in the virtual market and also make adequate profits for the business, it is essential to follow all the steps and guidelines properly.

Need help with your eCommerce portal? Get in touch