5 min read
In the last decade, digital communication has changed in a way no one has ever imagined. From a small keypad pad to the flap mobiles, now we are living in the era of smartphones with the touch and gesture like features. And if think that this will all stop now then you might be wrong, things are just starting to take a different route. In the next 30 years, we can expect a whole new level of communication that will open the doors for interacting and sharing information with people easier.
How are Immersive Technologies aiding in Communication?
Technology is increasing at such a high pace that it is difficult for the people to keep a steady speed with it. Some people are lacking in coming in the term with technology while others are simply confused with the ongoing events. Just a few years back people were so thrilled with the launch of virtual reality for the gaming technology and video games. And now, it is the time to think about what VR holds for interpersonal connection.
This might seem extreme but this is actually the truth. VR is becoming so much high that we will be able to see it in almost all the sectors. It is not just limited to gaming and has made a mark in the world. There are so many things and expectations that are dependent on AR, VR and MR.
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Even Facebook has a VR segment named Oculus that actually planned out a scheme for the new technology Oculus Connect Conference. This technology gives an advance for the conference that is being developed by a lot of companies with device functionalities, headphones, headsets and so on. However, what holds everyone attention was the concept they were focusing on – Virtual Reality.
There are many companies that are working on incorporating VR and AR in their services and products. This will not only help in making interaction among people easy but also makes the face-to-face talking a few clicks away. You don’t have to leave your home for socializing with people. Well, for the tech-geeks, if this doesn’t catch your attention then what will?
However, there is something else that is grabbing everyone’s attention towards the VR and AR type of technology – change of communication. This mode of communication holds a secret to a lot of changes that will be experienced in the personal as well as the professional world. It will change the communication of business-business and it will have a huge impact on the business-customer communication as well. This will make sure that the productivity and business services are taken to a whole new level.
With the latest addition to the tech world, the VR, MR, and AR will make sure to target the customers of individual and personal social experience. This technology is presently going up with the limited audience but with the updated hand on information, it will be easy to get more and more customer.
Let us concentrate on future of this VR, MR and AR world on communication.
Also Read: 6 AR and VR Statistics shaping the future of tech
1. Business-to-Business Conversation
There is no doubt that digital technology, more specifically social media has a huge impact on the business world. It is an easy way to communicate with several of businesses and potential audience. It has changed the mode of interaction among people at a drastic level. Hence, it makes much more sense if VR is first changes to one of the social media due to its high popularity.
This will not only change the way of interaction between communities and individuals but also will change the way people are running their business. It will provide you with an advantage in which you can communicate with anyone sitting across the globe by sitting in the same room. Now you can hold a conference or meeting without traveling to the different place.
It will give you an ambiance in which all the business associates can come together from their home and discuss business strategies. Also, you can change them as per your wish, we are sure that somewhere you might want to have a meeting in the middle of a jungle. Well, now it will be possible.
Also Read: 7 AR Use Cases you probably won't know
2. Communication is an Asset
Convenience is not everything when people talk about communication. This VR technology focuses on making you feel close to the people around you. With so much competition, it won’t be wrong to say that the human has treated as an entity rather an asset. The companies have not become more scare and large place which is making it difficult to bring out the talent of people out.
Well, have you ever want to sit in an easy-going environment, talking with the CEO about the work strategies or new project even with a packed schedule. Everyone has to be there in your position as this simple mode is valuable and precious for your team members.
It gives you a chance to share your thoughts and connect with high authority with the help of VR. Not only this, but it gives you a chance to know your partner in a better way, after all, you are doing a business with them. If you want to hold a successful marketing then relationship management is something you need to work on. Make sure that you are actually on the same page with your client or potential customer.
Also Read: How VR works? Know the tech behind VR
3. Business-to-Consumer Conversation
With the advancement in the VR world in digital communication, you will be able to see a lot of revolution in the marketing field. And be sure about it that VR will achieve a whole new accessibility and will be widespread.
Marketers and advertisers are always bent on coming up with the new ways to connect with consumers and convince them to go for your product. This is what business is about. The most impactful marketing will be when you will be able to see the live response of the customer on an ad. The social VR world will bring the customer to a whole new world of experience, interaction and immersive. You will be able to connect with customers in a deeper way than your video calls.
However, the thing to remember is that whether the companies will die out due to the new marketing way or will grow up to reach the sky. Many people might be having difficulty accepting the VR technology, however, with time it is going to be an important part of our life, well expensive as well.
Also Read: Augmented Reality Vs. Virtual Reality: The Major Differences
Final Words
For video, we simply need a camera with good megapixel and we are good to go. But, VR is far from this, a manufacturing company will need a hefty amount to proceed with the launch of communication world.
A user is not a viewer now as VR has become an experience. This single makes VR impending for the future but you need to understand it if you wish to use it efficiently. There will be so many changes in the marketing and personal life in a coming year that it can be the downfall of many companies. So, it is important to catch up with this technology as soon as possible if you want to stay in the run.
Also, the people that are communicating must be interested to learn the new technology and must open up their mind to embrace the VR tools. It opens up a new path of experience with such a powerful weapon at our disposal that can manage to evoke our emotional and personal emotions from the potential audience.
Also Read: 5 Reasons to choose Virtual Reality for Branding
VR is a way that makes people feel, think and respond to the imaginary visuals. There is no doubt that this is a selfie era but people are still keen to have something through which they can communicate to them on a personal level. This single wish can certainly alter the mode of communication with everyone. The audience will be able to move to anyplace at any time as per your wish.
As mentioned above, MR, AR, and VR are not limited to just one thing. It will spread out to many sectors and even on a personal level, it will play a vital role. This all can be terrifying for many people but for others, it is a way of new possibilities that will take them to a new level with new opportunities. However, there will be uncertainty but every new thing need time to be adopted.
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