Email address verification is a validation process through which users and entities can secure electronic mail tags’ legitimacy. This can mean different things for varying groups. For personal use, it’s a simple way to check if your recipient will get your message. On a business level, the process can ensure that mailing lists have legitimate contacts for marketing and other purposes.
Business and Customer Relations
Companies can gain a lot from validation processes for its customers. Implementing this feature can provide significant benefits that aren’t so apparent at first glance. Whether you’re an individual or an organization, you should consider implementing email verification to better serve your clients and customers.
Marketing
Teams responsible for spreading the word about your business should only contact real people rather than users. This creates and maintains the idea that the other end of the communication that a company initiates is with a human being, not a computer or automated system.
Email verification checks to ensure that an address is real are used regularly. Bots or false users can waste your valuable time. Processing update requests to a large number of customers is tedious and costly. It doesn’t make sense to waste resources on accounts that don’t exist.
Additionally, real email addresses provide more information to your team. You can track and target customers based on their interactions with your company. This benefit is one of the highest value parts of the verification process.
User Experience
Validating your users’ accounts can boost their interactions and overall experience when dealing with your business. You can eliminate many human errors through a verification process. One typical example of this is typing errors. If a customer enters incorrect information or misspells their email address, it can cause severe frustrations in the long run.
Account recovery is nigh impossible if details are spelled wrong upon registration. A client might also lose vital data or configuration settings if they have to start from scratch. Additionally, your company will struggle to interact with your user base if it has a faulty database of contact information.
If you set up an email validation step for registration, you can prevent mishaps that negatively impact user interactions with your company. Additionally, you can save resources that you would otherwise spend on customer support for issues related to email, username, and password problems.
User mistakes aside, email verification improves your company’s optics in the eyes of your customers. Adding this extra step shows them that you care about the quality you provide and the effort made to improve their experience. Best of all, it’s easy to add validation for addresses and doesn’t require too many extra resources or additional time.
Customer Security
Misspelling an email address upon sign up is a typical error. However, malicious use of registered accounts is detrimental. Some groups dedicate their time to scamming and abusing users. If your site takes the right measures, your company won’t aid these malicious actions.
Email address verification puts decision-making and accountability in the hands of your customers. When they hopefully sign up for your services, you can send a message requesting confirmation. They must then open your message, click the appropriate link, and confirm their identity.
This process ensures that the individual seeking your business is legitimate, as it’s safe to assume they own the address they used. Your company avoids frustrating its members and ruining its reputation with unsolicited spam to the incorrect users.
Technical Trust
You may not know this but sending messages to bot or non-existent accounts is more than just a time-waster. This mistake also sends signals to your ISP that you’re not a reputable source of information and considers you or your organization untrustworthy.
A company with a low technical trust score is heavily punished. Emails from a low-score business have two destinations. If you’re lucky, your messages will enter your customers’ spam folder. Otherwise, these communications will simply fail to send.
Strict regulations exist to prevent serious harm to users. Compromised email accounts can put post history, personal information, contacts, and financial records at risk. The safety measures that prevent miscreants from utilizing specific addresses can incorrectly impact legitimate companies.
Using one of the top bulk email verification services can prevent punishment from ISPs and email providers. Validation programs can scan entire lists of addresses and point out flawed or useless email accounts. Reversing the consequences that come with email abuse is tedious and takes an extensive amount of time.
Time Investment
Working with mailing lists takes time. Luckily, email address verification requires only a few seconds. This duration holds true for large batches. There are, though, a few steps that you have to complete before the validation process takes place.
First, if you want to use batch-uploading, you need to export your list from the ESP and wait for it to finish downloading. Next, choose your email verification service. Make sure it has an option for uploading batches. If it doesn’t, you’ll have to add accounts one at a time.
The next step involves sending it to the online host. Once it receives your files, it’ll process them and create a list. Finally, download it and compare it to your ESP information. You’ll have to manually remove the hits that mark addresses as invalid.
There’s an alternative that’s faster but requires additional resources. This option has you connect to an email verification API. You need a developer to watch over the process, though. This ensures that you avoid any issues during a scan.
Using an API is usually the better choice. It’s a more streamlined option with an interactive setup. The batch-uploader is still efficient and accurate, though. It’s just a bit more frustrating and time-consuming.
Protect Your Outbox
Sent emails should reach their destination. If your business uses email verification, it can dodge serious consequences and improve customer relations. Consider implementing this process to boost your reach and reputation.
