3 min read
In order for the human brain to accept the artificial and virtual environment as real, a technology that is coming to the forefront is Virtual Reality. Virtual Reality can be best defined with the aims it wants to achieve which is total immersion. So here we are putting across some phenomenal virtual reality examples that have made their way. But before we dig into it, let us understand what virtual reality actually means.
What is Virtual Reality?
The term Virtual Reality means near reality. A person would actually be presented with a version of reality that isn’t really there but would say to exist in the real world as per his perception. If put in technical terms, Virtual Reality is a three-dimensional, computer-generated environment that can be experienced by a person. The person ideally becomes the part of the virtual world or is immersed in the virtual environment and hence is able to manipulate objects or perform a series of actions.
With that being said let’s move on to the mind-boggling ways Virtual Reality is implemented in the real world.
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VR Examples & Case Studies:
The immense potential of Virtual Reality could change the way we interact with our digital technologies today. In fact what better than if we say that Virtual Reality is humanizing the deadpan technology. But is Virtual Reality just limited to games as most of the people claim to be or it can have some serious implications? Well, let’s find out.
1. VOLVO Reality:
A leading car brand, Volvo came up with an innovative way to make the use of Google Cardboard. For their Volvo XC 90 Luxury SUV, Volvo ran a massive campaign #volvoreality wherein they allowed the users to immerse themselves in a breathtaking mountain drive all with the implementation of Virtual Reality.
Volvo smartly planned for multiple levels of distribution. The experience is well optimized for Google Cardboard but is also available across devices with a video only experience. The Virtual Reality initiative taken by Volvo helped them achieve a million impressions and also they out of the box move was published in the PCMag.
2. Matterport 3D Spaces:
Offering unique 3D experiences in the real state segment, Matterport utilizes Virtual Reality and 3D in the best way possible. Its entirely new form of immersive media invites users to take virtual tours and explore places as if they were really there. As print images are highly outdated and virtual reality sessions in 360 degrees are also being the talk of the past, Matterport provides all in one reality capture system with real estate tours in 4K resolution. Also, 3D visualizations are made available online or for VR headsets like Oculus Rift or HTC Vive.
3. King’s College, London
Throughout the past 50 years, the capabilities of science, medicine, and health have expanded significantly and with Virtual Reality coming into power, the medical industry is finding constant ways to improve. Once such great move is taken by King’s College Clinical Research facility. They utilize their cutting-edge Virtual Reality Lab for treating patients suffering from Bipolar Disorder. The lab utilizes motion sensors that allow the user to walk through a virtual environment that will trigger the patient for a particular reaction.
4. Tribeca Immersive:
Earlier Virtual Reality was an exclusively gaming trend. But now VR is finding its reach in almost all sorts of entertainment. Be it music, cinema or just gaming, Virtual Reality is out there and is bringing its diversity in a bigger horizon.
Tribeca Film Festival with their Tribeca Immersive has actually created a dent in the VR entertainment space. With its Virtual Arcade, the visitor can sign up for projects they want to see throughout the 3 -hour ticketed session.
Also, a recent addition to their VR space is Tribeca Cinema360 that will allow users to view 360-degree mobile VR content in a cinema setting.
5. BetterCloud VR Recruitment:
Who would have imagined a technology that was just limited to the gaming sector could be used for office tours, hiring process and experiencing the workplace environment.
Well, BetterCloud did just the same. They somehow knew that the more people who could experience their office ambiance and positive culture, the more they would be drawn to apply. Opting to use the new VR technology over office tours, BetterCloud took to recording their own 360-degree videos and with the help of their application translated the office vibes from the video into a cohesive and interactive user experience.
As the technology processes, many uses of Virtual Reality are surfacing up. It is being used in many verticals in various capacities, very often inculcating job processes and training or introducing a fresh concept to a large section of the audience. Thus, it's an easy statement to make that Virtual Reality is bringing mass revolution and is certainly here to stay.