Claude-native AI · strategy to production

We've been early to every tech wave since 2008. AI is the one we were built for.

NewGenApps is a Claude-native AI consulting & delivery team. We don't hand you a strategy deck and disappear — we embed with your people and ship AI from first experiment to production. Same senior engineers, first call to launch.

Senior team · US / UK / ANZ-aligned hours · building & shipping AI since the ML days

We've called the last six tech waves. We're not guessing on this one.

the track record →
2008
Mobile
Founded the year the App Store launched. Building iPhone & Android apps in the launch months.
2008–’12
Cloud & SaaS
Salesforce & Google Apps work from day one; cloud a core practice while it was still "risky."
2015–’16
Big Data & IoT
Data pipelines and connected-device builds before they were budget lines.
2017–’19
AI / ML / Vision
Shipped real ML — computer-vision try-on, AI data-matching, AI-augmented music.
2020–’23
Applied GenAI
Built our own AI product, Intelligense — taken from idea to production ourselves.
2025 →
Claude-native
All-in on Anthropic's Claude as our specialty, fluent across the GenAI stack.
Eighteen years of being early isn't luck — it's a habit. AI is just the wave that finally matched the team.
Proof, not promises
We didn't read about shipping AI. We shipped our own.

Plenty of firms advise on AI. Fewer have put a production AI product into the world with their own name on it. We built Intelligense — AI-driven lead enrichment with ML personality profiling, a Node backend, a Chrome extension, and Docker deployment. We know what AI looks like at 2 a.m. when the demo has to become a product: the data plumbing, the evals, the latency, the cost, the edge cases. That's the difference between talking about AI and carrying it across the line.

18 yrs
on the frontier
5,000+
projects shipped
~80%
repeat business
Our own AI product

Intelligense

An AI prospecting platform we built and ran — turning a name and a domain into a usable sales signal with ML-based behavioral profiling. The same strategy → POC → production journey we now run for clients, made on our own dime.

Node · React · Chrome extension · Docker · ML / Deep Learning
The model
We don't hand you a strategy. We become your AI team.

You don't need another vendor in another time zone emailing status decks. You need senior people in your stack, in your standups, shipping. We embed a small, senior pod and run the whole arc — strategy, experiments, POCs, and the unglamorous work of getting AI into production — at offshore-friendly economics. Don't spend nine months hiring an AI team. Borrow ours on Monday.

01 · land

Claude in a Day

A working session that maps where AI actually creates value — and where it doesn't.

02 · scope

AI Compass Audit

A costed, ranked roadmap and a recommended first POC. Credited toward the build.

03 · prove

Claude POC in 3 Weeks

A working, evaluated proof-of-concept on your own data. The wedge that becomes production.

04 · expand

Your AI Team

An embedded, on-demand pod — experiments to production, as one team. The annuity.

Trusted work, real history
Clients have included names you know.
Deutsche BankMetLifeNestléWHSmithHarperCollinsOracleAmazonMicrosoftDellElectronic Arts
Work delivered across our history as NewGenApps. Proud of all of it — clearer than ever about what we do next.
Stop talking about AI. Start shipping it.

Let's run your first AI experiment.

A 30-minute working session — no deck, no pitch. We'll map where Claude creates real value in your business and what a first POC looks like.