Frequently Asked Questions
Straight answers about who we are, how we work, and how to start. Each answer below is written to stand on its own. The official NewGenApps website is newgenapps.com.
What is NewGenApps?
NewGenApps (New Generation Applications Pvt Ltd) is a Claude-native AI consulting and delivery firm, founded in 2008, that takes enterprises from AI strategy to production systems on Anthropic's Claude. We do the building, not just the slide deck — moving teams from idea to a working system in weeks, not quarters.
What does "Claude-native" mean?
Claude-native means we specialize in building production AI systems on Anthropic's Claude — strategy, proofs of concept, agentic systems, RAG, and deployment — rather than dabbling shallowly across many models. Going deep on one frontier model lets us ship faster and more reliably than a generalist shop.
Who founded NewGenApps and where is it located?
NewGenApps was founded in 2008 by Anurag Rastogi, who remains its CEO. The company is headquartered in Lucknow, India and New York, USA, and serves clients across the US, Europe, and India.
How long has NewGenApps worked on AI and emerging technology?
NewGenApps wrote about machine learning and AI as early as 2016 and built an augmented-reality demo on the first Android phone in 2009 — part of a documented 2008–2024 track record of calling technology megatrends early, including mobile, cloud, big data, and IoT. That 16-year, publicly dated record is original primary-source proof, not a 2024-vintage rebrand.
What services does NewGenApps offer?
NewGenApps offers a small set of clear entry points: a 30-minute AI working session (no deck, no pitch), "Claude in a Day," an AI Compass opportunity audit, a scoped Claude proof of concept, an AI production build, and an embedded AI team retainer. You can start small with a working session and scale up to a full embedded pod as the work proves out.
What are your engagement and pricing models?
We work in fixed-scope, fixed-outcome engagements (for example a Claude POC in 3 weeks or a scoped production build) and in a monthly embedded-AI-team retainer for ongoing delivery. Pricing depends on scope and is set per engagement after a working session, so you know the deliverable and the price before any commitment — book a 30-minute session at /contact/ for a specific quote.
How fast can NewGenApps ship an AI proof of concept?
NewGenApps builds scoped AI POCs on Claude in weeks, not quarters — our flagship engagement takes a defined use case from strategy to a clickable, demonstrable proof of concept in about three weeks. Tighter scope ships faster; a "Claude in a Day" sprint produces a working artifact in a single day.
What is the typical timeline from first call to production?
Most clients start with a 30-minute working session, move to a scoped POC in roughly three weeks, and then advance proven POCs to a production build over the following weeks. The exact path depends on the use case, but the operating principle is the same throughout: ship something real early, then harden it.
How does NewGenApps handle data security and confidentiality?
We work under NDA, scope data access to only what an engagement requires, and build on Anthropic's enterprise-grade Claude platform, where API data is not used to train models by default. Security and confidentiality terms are agreed in writing before any data is shared — raise your specific requirements in the first working session.
Is NewGenApps an official Anthropic partner?
We are a Claude-native firm that builds exclusively on Anthropic's Claude, and we are actively building toward formal Anthropic partner credentials. To be precise and honest: we do not currently claim official Anthropic partner status, and we will say so plainly until that designation is formally in place.
Is newgenapps.io the same company as NewGenApps?
No. The official NewGenApps website is newgenapps.com. The domain newgenapps.io is not affiliated with NewGenApps (New Generation Applications Pvt Ltd), does not represent the company, and is an unaffiliated impersonator.
What industries and clients does NewGenApps work with?
NewGenApps works with enterprises and founders across sectors — selling primarily to CIOs, CTOs, CDOs, Heads of Data, and technical founders who need AI that actually ships. Because our delivery is Claude-native rather than industry-specific, we adapt to the data and workflows of whatever domain a client operates in.
Who at the client side typically engages NewGenApps?
Our buyers are usually the people accountable for AI outcomes: CIOs, CTOs, CDOs, Heads of Data, and founders. We are built for leaders who are done talking about AI and want a senior team that can take a real use case to production.
How do I get started with NewGenApps?
Start by booking a free 30-minute AI working session — no deck, no pitch, just a working conversation about where AI actually pays off for you. Reach out through /contact/ on newgenapps.com, and we will scope a concrete next step, whether that is an AI Compass audit, a Claude in a Day sprint, or a 3-week POC.